Recommendation
Worth pursuing,
but not at $92k.
There is a real product here. The seller is asking you to pay today for retention and transferability they have not yet proved.
Price view
Fair value $72k–$82k · Asking price $92k
Fair value
Ask
$60k$70k$80k$90k$95k
Trailing revenue$49.8kSeller export
Annual profit shown by seller$23kAbout $17.8k after paying someone to take over the owner's work
Monthly recurring revenue$4.2k+32% in 12 months
What works
Real demand, 32% MRR growth and a fast core workflow.
What needs proof
Churn, acquisition attribution, model costs and founder transferability.
What gets me to yes
Churn below 4.2%, gross margin above 72% and a 60-day handoff.
What needs to happen next
MRR grew 32%
$3.18k to $4.2k in 12 months
Churn is the deal gap
Customer-logo churn per month
Seller claim3.4%
Our rebuild5.6%
The difference reduces implied customer life from 29 months to 18.
First three moves
- 1Reconcile churn and model costs
Verified customer cohorts and per-job costs will reset LTV and valuation.
$0–$500 · Learn in 48 hours - 2Fix first value
One guided outcome can move activation from 31% to at least 38%.
$1k–$2k · Learn in 2–4 weeks - 3Add annual plans and usage packs
Packaging can improve cash collection and ARPA without more traffic.
$300–$800 · Learn in 4 weeks
12-month outcomes
Exit MRR by scenario